This reminded of a friend of mine who took a leave of absence to deal with her elderly parents. When it was nearing the time for her to return, she tried logging in to her company’s computer system, but for some reason, it was not allowing her to get in.
When she called a friend at work, the friend told her that she should speak to her boss. That was when she found out that she had been let go. Just like that, she was out with the usual drivel about downsizing, workplace adjustments, etc.
These are two different scenarios and they both sent a message. When my friend told me her story about her job loss, it was in front of lots of people and they all basically said they would never shop at that company again.
On the other hand, the value proposition of ABC went through the roof on the day that Ms. Roberts made her declaration. “We take care of our own” could easily become their employee mission statement. All the viewers, vendors, affiliates and every other entity that touches ABC will now view them in a different light.
I am always a sucker for this type of corporate dynamic because it makes an organization come alive and shows they care. It shows that an organization is “human.”
Now, I know some of you may say that because Robin Roberts was a senior and very public employee that she was a special case. However, my view is that ABC opened the gate and now it is out there for the world to see how they treat their “employees.”
Layoffs in the wake of Hurricane Sandy
Once the bar is set this high, it improves the lives of everyone.
So many times, organizations will do things that ding their reputations. There was a company that had planned layoffs but then Hurricane Sandy came through the region. This company was closed for two weeks.
The problem for them was that they had planned a big layoff. Their solution calls everyone on the phone and tells them that they were fired and papers would be sent and that there was no need for them to come back into the office — just mail in the paperwork.
But linger for a moment on that scenario and the message it sent to the remaining staff, or important outsiders such as customers, that management would handle that situation the way they did, and right before the Christmas holidays.
Every day every organization sends messages to their customers, to their employees, and to everyone else that is listening. That is why every decision should factor in the larger meaning of any message that is being sent. Sure, PR can spin the situation, but the message can be more authentic if no spin is needed.
Anyone anywhere can talk about your organization
Over at ABC, the treatment of Ms. Roberts did not need any PR spin because that was the way they felt, unfiltered. The other situation would definitely need spin, but I have no idea as to how that could have been spun in any positive way.
In the wired world, we live in today, with so many levels of connection through the use of the Internet, it’s important that organizations always understand and be aware of the beacon of light that emanates from the corridors of every company.
Organizations should be aware that along with all the advantages that come with an online corporate presence come risks as well due to the openness of being online and an almost instant global reach. Because of that, scenarios like the ones I mentioned above took on a life on their own online.
With the way the Internet works, anyone, anywhere can talk about you, about what you do, and about the services you provide. The interactions people have with any organization, whether it is a business or community group or (more importantly) your valued employees, are some of the most critical and talked-about issues you’ll have in the online community.
Article continues below
How will your message be perceived?
All organizations operate by making decisions both big and small. At the manager level, plans are made and teams are led based on decisions. The effectiveness and quality of those decisions always send a message.
That is why, as hard as the decision making process is, that you must remember that a valuable component that has to be added in today’s climate is the message and how it will be perceived in the larger world.
Any people-related decision should not be made without taking that component into consideration, and that includes layoffs, downsizing or any other action you and your organization take.
I have enjoyed every bit of it J one of the most beneficial and insightful workshops I have ever been to.
Thank you for all your efforts and keeping up with my endless questions J
I will definitely look at these references and use them in my analytics.
Thanks again for everything and please keep in touch
Thanks to you for the enthusiastic training, I have really learned a lot and it will not be implemented only in my responsibility as a an HRBP but as well in my job as a Team Leader.
Thanks again and I hope to take more future courses with you.
Thanks again for leading us in a very productive 2 days of discussions and learning. It was really relevant for me at this stage of my career, for the global PM project I'm working on now and also my next role.
HR Leader Singapore
Thank you for creating an environment of enthusiasm for learning, appreciation for growing. Thank you for your guidance and friendship.
I am personally grateful to have you as a guide and leading by example.
Thank you for the great 3 days training in MTN Irancell. The training was really excellent as we all got so much out of it
You set me free when the whole world bogged me down. You put a smile on my face when all I wanted to do is frown. It is because I had/have a teacher like you
Your presentation drew the audience in and held their attention throughout the session
Thank you, Mr. Ron, for your inspiring speech and thank you DP World #dpworld for arranging such amazing day”
-DP World Participants
DP World Particiapnts
My good friend, whom I have now been fortunate to know for over 8 years continues to astound me with his writings on Leadership. He gets it right Everytime, and is himself a great leader! He goes out of his way for others and is transparent.
Thank you, Ron, meeting you has been an inspiration, you are the kind of professional I want to become
That was a great opportunity to be in SHRBP training course. Wish we can implement it in MTN Irancell. Thank you for everything